SHFI Financial Inc. Announces AI-Powered Home & Auto Insurance Experience Through Partnership with The FUTR Corporation
Consumers gain instant access to competitive, bindable insurance quotes within the FUTR AI Agent App
Toronto, Ontario — November 12, 2025 — Southampton Financial Inc. (“SHFI”), a Canadian multi-brand insurance brokerage group, today announced the launch of an integrated digital insurance experience in partnership with The FUTR Corporation (TSXV: FTRC) (OTCQB: FTRCF) (“FUTR”).
The collaboration brings real-time, bindable home and auto insurance quoting directly into the FUTR AI Agent App, powered by SHFI’s advanced broker platform. This integration makes it faster and easier for Canadians to secure coverage from national insurance carriers — combining FUTR’s intelligent, data-driven platform with SHFI’s digital brokerage and expertise to deliver a seamless, modern insurance experience.
Through the FUTR AI Agent App, users can securely upload existing policy documents or answer a short set of questions. With their consent, the FUTR Agent analyzes verified data and connects to SHFI’s broker platform to generate competitive, bindable insurance quotes in minutes. Licensed brokers across SHFI’s family of brands are available to provide personalized guidance, support, and coverage recommendations at every step.
“Our goal has always been to make insurance simpler, transparent, and more accessible for our customers,” said Shahzad Hafeez, President & CEO of Southampton Financial Inc. “By integrating directly with the FUTR AI Agent App, we’re meeting Canadians where they already manage their financial lives — and helping them secure insurance coverage without friction or complexity.”
Alex McDougall, President of The FUTR Corporation, added,
“Our partnership with Southampton is a powerful example of how the FUTR platform bridges consumers and brands through trusted, AI-driven intelligence. By embedding insurance directly into the FUTR AI Agent experience, we’re giving consumers another tangible way to save, earn, and leverage their own verified data within a privacy-first ecosystem. Every policy sourced through FUTR represents not just a financial transaction but also additional predictive data and insights that other brands can leverage.”
As a strategic partner and Brand Charter Member within FUTR’s ecosystem, SHFI brings deep insurance expertise to a platform designed to reward consumers for contributing verified data. The partnership demonstrates how brokerages and financial platforms can collaborate to create user-centric, data-empowered experiences.
“This partnership unlocks a modern, digitally led path to insurance,” Hafeez added. “Whether a customer wants to complete the process in-app or speak to one of our licensed brokers, they’re supported at every step.”
The integrated insurance experience will begin rolling out to Ontario users in November, with expansion to additional provinces planned for 2026. A brief demonstration of the partnership can be viewed here, and consumers interested in early access to the FUTR AI Agent App can join the waitlist here.
About Southampton Financial Inc.
Southampton Financial Inc. is a Canadian insurance brokerage group with licensed subsidiaries operating across Alberta, British Columbia, Ontario, Manitoba, Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador, and the Yukon. The company provides home, auto, and commercial insurance solutions through a network of licensed brokers and national carrier partners. SHFI also supports and scales its portfolio brands, including Alteri Insurance, aha insurance, Onlia Insurance, and Cheep Insurance.
About The FUTR Corporation
FUTR’s AI Agent App is focused on putting money back in consumers’ wallets through a unique data-monetization rewards system, personalized offers, and agent-driven smart payment management. The platform enables enterprises to be rewarded for contributing consented consumer data to the Agent, while allowing brands to leverage that data to enhance personalization and strengthen customer acquisition efforts.
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