Southampton Financial Expands Insurance Access Through New Partnership with Sterling Brokers
Toronto, ON – January 13th, Southampton Financial Inc. (“SHFI”), a leading Canadian multi-brand insurance brokerage group, is pleased to announce a new partnership with Sterling Brokers, that will extend exclusive P&C insurance benefits to Sterling Brokers’ plan members.
Through this collaboration, Sterling Brokers' plan members gain streamlined access to Southampton’s multi-brand insurance portfolio — including Onlia Insurance, aha insurance, Alteri Insurance, and Cheep Insurance. Members can take advantage of exclusive preferred rates, bundle-and-save options, and flexible coverage delivered through SHFI’s modern, digital-first experience.
This new benefit aligns with Sterling’s commitment to delivering intuitive, customer-centric solutions through its proprietary benefits platform. Together, SHFI and Sterling are offering a streamlined and value-driven path for Canadians seeking comprehensive, reliable coverage.
Expanding Access to Quality Coverage for Sterling Members
As a result of this partnership, Sterling Brokers' plan members will now be able to:
Access competitive home and auto insurance rates across SHFI’s multi-brand portfolio.
Receive personalized advice from experienced, licensed Canadian insurance professionals.
Obtain quotes easily online or by speaking directly with a broker.
Experience a streamlined, member-focused journey built around simplicity, speed and service.
SHFI’s unique brand ecosystem enables members to select coverage that aligns seamlessly with their individual needs, combining digital convenience with knowledgeable, broker-led support.
“This partnership allows us to extend our high-quality insurance portfolio to Sterling’s engaged and rapidly growing community of plan members. Together, we are delivering meaningful, accessible insurance solutions that support Sterling’s commitment to empowering Canadian businesses and their employees through modern, technology-enabled benefits.”
About Southampton Financial Inc.
Southampton Financial Inc. is a Canadian insurance brokerage group with licensed subsidiaries operating across Yukon, British Columbia, Alberta, Manitoba, Ontario, New Brunswick, Prince Edward Island, Nova Scotia, Newfoundland and Labrador. SHFI provides home, auto, and commercial insurance solutions through a network of licensed brokers and national carrier partners. SHFI also supports and scales its portfolio brands, including Alteri Insurance, aha insurance, Onlia Insurance, and Cheep Insurance, combining digital innovation with broker-guided expertise to deliver modern insurance experiences for Canadians.
About Sterling Brokers
Sterling Brokers delivers modern benefit solutions for Canadian businesses of all sizes — from solo entrepreneurs to multinational organizations. By combining distinctive employee benefits expertise with best-in-class technology, Sterling provides HR professionals and plan members with an intuitive, customer-centric benefits platform. Serving more than 2,000 clients across Canada, Sterling Brokers offers streamlined, cost-efficient, and time- saving employee benefits experiences.